From a good product (back) to the visionary brand.
Today, there are numerous sellers of organic juice. Due to the rapid growth of the organic market, and joy of developing new products, clarity of WHY one is doing WHAT one is doing is sometimes getting lost. In a strategic process with Voelkel, we have worked out the WHY again. What drives Voelkel is their aim to shape sustainable agriculture and fair society.
This mission runs through their entire range – from juice to lemonade.
The Purpose of the brand moves back to the center, away from the individual product.